Consequently, Coca-Cola partnered with Derulo to craft a song that reflects its values of optimism and inclusion, and that celebrates the vibrancy and excitement of the FIFA World Cup and its role in bringing people together. The unifying anthem is a rallying cry for fans around the world to embrace their “colors”, a concept that extends beyond country flags and team jerseys.
In addition, Derulo is collaborating with a diverse array of international artists – from Switzerland, to Saudi Arabia, to South Africa – on a series of local remixes of “Colors” to be released in the coming months.
RELATED: Cassper Nyovest – KSazobaLit
The partnership with Derulo marks the latest chapter in Coke’s global marketing campaign for the 2018 FIFA World Cup, following the brand’s signing of its first-ever-virtual ambassador, Alex Hunter, for the EA FIFA 18 game, and the kickoff of the 2018 FIFA World Cup Trophy Tour by Coca-Cola.
Listen, download and share your thoughts below!